Our farmers in this country are in a crisis. Our carcass bones and other animal cuts are sourced from small, local farms who dedicate themselves to providing a good life for the animal, and who take each of them into small, local abattoirs, comforting them throughout the process. When we consume the whole animal, nothing goes to waste which, when the life of a beautiful animal has been taken for our consumption, extends gratitude and a respect lost in mass slaughter and frivolous waste.
When the demand is only for popular cuts – chicken breasts and thighs for example – what do you think happens to the rest of the carcass? It is simply thrown away or sold for next to nothing to be processed into cheap products. By utilising the whole carcass, so much less goes to waste and our customers get to experience the thrifty tradition of eating lesser known, traditional yet extremely flavoursome foods.
We can all agree that we should eat less meat, with some of us choosing not to eat it at all. Everyone is different. For those of us who want to make more conscious decisions about what we consume, there is little choice or knowledge at the supermarket to help support this. We are here to facilitate eating consciously. We hope that our business model will enable you to do so. We know it works – better for the planet, better for the animal, better for our farmers, and better for you.
We believe that this is a viable solution to the problem of industrial meat farming: supporting small, local farms, farmers and abattoirs. And there’s still so much more that could be done! If the government subsidised small farms and abattoirs, this could further improve production and husbandry – and the lives of our farmers.
Ultimately though, much power also lies in the hands of the consumer. Shop locally more frequently, choose better quality at good value, and drive the demand away from the mass market, to the small guys.
Sourcing and shopping locally supports small producers; supports small retailers, and benefits the local economy. Pound for pound, local food outlets supports three times the number of jobs that supermarkets do. The network of links between people who buy, sell, produce and supply food form a 30 mile area and weave them together in a local food web. When we choose to promote and eat local food, we support and strengthen that web.
Every step makes all the difference.
